Press Release – Meet CLIVE – The Mini Me



A joint venture by two Sydney companies, and Ridge Films, will allow website owners to feature a walking, talking “mini-me” host on their site to capture the attention of web surfers. Maxys Green Screen

Meet ‘CLIVE’ – the visionary web experience set to change the face of business websites, at a fraction of the cost of current interactive technologies.

‘CLIVE’ (short for Customer’s Live Internet Video Experience) is a transparent video layer that can feature one or two people who appear to walk around your existing web page, chatting to visitors and giving them a tour of your site.

Best of all, you can even star in your own web video commercial.

“Business websites can be so boring,” says Mr Scott Maxworthy, CEO A fabulous online casino bonus game is triggered when you land 3 or more treasure chest symbols and a second screen is activated. of online marketing specialist

“People switch off and they don’t get the message – but with CLIVE, there’s an opportunity for businesses to add life and personality to their website and provide their customers with a richer, more engaging online experience.”

Businesses have struggled for years to capture customer attention on the internet; but by transforming the successful 30-second TV commercial format into an interactive web video experience, Mr Maxworthy believes CLIVE has cracked the winning online customer engagement formula.

Part of the CLIVE deal is a video-shoot with Sydney corporate web video specialists Ridge Films, who can film the website owner, or a professional actor, delivering a customised 30-second script using new portable ‘green screen’ studio technology.

“Most people think of internet video within a box, but we want to break that mould,” says Mr Chris Schwager who is the Creative Director of Ridge Films.

Early reports suggest that sites using CLIVE have increased sales by up to 300 percent and reduced support call costs by around 50 percent within the first few months.


Further information:


Scott Maxworthy, CEO, Max Media and Entertainment

0414 792 072

Brendan Southall, Executive Director, Ridge Films

02 9525 1344 / 0408 248 299

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Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.