Press Release – Meet CLIVE – The Mini Me



A joint venture by two Sydney companies, and Ridge Films, will allow website owners to feature a walking, talking “mini-me” host on their site to capture the attention of web surfers. Maxys Green Screen

Meet ‘CLIVE’ – the visionary web experience set to change the face of business websites, at a fraction of the cost of current interactive technologies.

‘CLIVE’ (short for Customer’s Live Internet Video Experience) is a transparent video layer that can feature one or two people who appear to walk around your existing web page, chatting to visitors and giving them a tour of your site.

Best of all, you can even star in your own web video commercial.

“Business websites can be so boring,” says Mr Scott Maxworthy, CEO A fabulous online casino bonus game is triggered when you land 3 or more treasure chest symbols and a second screen is activated. of online marketing specialist

“People switch off and they don’t get the message – but with CLIVE, there’s an opportunity for businesses to add life and personality to their website and provide their customers with a richer, more engaging online experience.”

Businesses have struggled for years to capture customer attention on the internet; but by transforming the successful 30-second TV commercial format into an interactive web video experience, Mr Maxworthy believes CLIVE has cracked the winning online customer engagement formula.

Part of the CLIVE deal is a video-shoot with Sydney corporate web video specialists Ridge Films, who can film the website owner, or a professional actor, delivering a customised 30-second script using new portable ‘green screen’ studio technology.

“Most people think of internet video within a box, but we want to break that mould,” says Mr Chris Schwager who is the Creative Director of Ridge Films.

Early reports suggest that sites using CLIVE have increased sales by up to 300 percent and reduced support call costs by around 50 percent within the first few months.


Further information:


Scott Maxworthy, CEO, Max Media and Entertainment

0414 792 072

Brendan Southall, Executive Director, Ridge Films

02 9525 1344 / 0408 248 299

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High 5 CLIVE

Maxys Launch CLIVE

Maxys Launch CLIVE

Wow, now that was a week!

In all my years of business and technology I have never seen something move so fast – quite amazing – you know those rare times when everything seems to fall into place, as if someone was giving you a guided hand – like a well oiled machine.

Why is that? When you think about it – it comes from the years of experience- whether success or failure – that ability to instinctively pull things together on the fly. The lessons you’ve learnt have a cumulative effect – but more importantly it is how the pieces work together, the teamwork that makes things happen,

A quick overview of the past week

The week really began last Saturday week when we mastered the initial green screen keying process required to produce the internet video overlay.

With that process under control it online casino was time to begin letting people know.

Saturday and Monday an email was sent out to about 100 friendlies looking for test pilots for our yet unnamed internet video technology. The video shoot scheduled for Thursday

By Monday night we had three presenters booked in and two clients – Steve Carline from messages on hold company Utter Professionals and Nathan Gyanshwar from hospitality e-commerce service provider marketboomer and his new, soon to be released project, Tell More Sell More.

Tuesday morning we presented the system to our first corporates – a large publishing company. In less than ten minutes the CEO said he was sold.

Tuesday afternoon we shot the RidgeFilms clip -hints of Monty Python.

And so the week progressed. By Saturday morning we had two clients jobs completed, three Australian presenters auditioned, created a new brand in CLIVE and produced our demo for the home page.

Now time to do some business!

CLIVE – Customers Live Internet Video Experience

You or our professional presenters on your web site.Maxys Launch CLIVE

Max Media and Entertainment and RidgeFilms today released their new “personalising the web” service called “CLIVE” Customised Live Internet Video Experience.

CLIVE is a transparent video layer which can be easily implemented and displayed on any website. The website enhancement significantly increases website visitor engagement which in turn increases website performance.

Over three months customers report an 15-300% increase in sales and a 50% reduction in support call costs.

“Many web sites are boring, we wanted to help businesses add life and personality to their website, to provide their customers with a richer, more engaging online experience” said Scott Maxworthy, CEO of online marketing specialists

“Most people think of internet video within a box, we wanted to break that mould” said Chris Schwager, Creative Director, RidgeFilms.

Together the two companies provide a complete solution to any business looking to either develop their digital media strategy or increase online customer engagement using CLIVE and other internet video productions.

For more information please contact on +61 (0) 414 792 072 or on +61 02 9525 1344.

Maxys CLIVE on Facebook Groups
Maxys CLIVE on Facebook Groups

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