INT – PUB – NIGHT
MW – zoom in on two blokes on separate tables as they sit down to watch the footy on the big screen.
The Big Idea
I’m having a quiet beer at the local pub just watching the footy after a long week at work and politely say “G’day” to the bloke sitting at the table next to me.
After a quick chat about the footy he asks what I do for work and before I can finish the sentence he starts pitching the “Big Idea”!
Note: Within 7 seconds of any pitch we’ve already made a subconscious decision. There’s a right time and place for everything.
Don’t get me wrong I love “Big Ideas” – whether it’s art, new tech, a new show to produce or new ways of thinking. A question for me is always what makes an idea succeed in the competitive world of unlimited ideas?
Why some ideas succeed & most others fail is not just the product or service being pitched – creativity & innovation are nothing more (or less) than a combination of things before. Everybody is creative but not everybody practices and does the hard work at making ideas happen.
Creativity is thinking up new things. Innovation is doing new things. – Theodore Levitt
Talk is cheap and ideas are limitless so before I’m really interested I want to know how much real work has gone into the idea.
Most ideas stop at this point.
Key Questions to Frame the Big Idea Pitch
The key questions before any pitch include –
- What is it – the value proposition?
- How do you interact with customers?
- Who is your customer and what segments?
- How do you reach them?
- What are the resources required?
- Who will help you?
- What activities need to happen?
- What will it cost?
- How much money will it make?
Now break those questions down into both a punchy tagline and powerful 15 second pitch.
The big difference between most success and failure are those that go beyond the fast think & talk, who do the research and preparation, who take risks but most importantly ship, then when they do, persist when the doubters voice, who learn & then if needed pivot and learn again.
- For entrepreneurs you need to continually build a reputation and habit for delivering.
- Great timing is also very important – the right product or service at the right time and right channel.
- Passion – without you don’t put in the hundreds or thousands of hours for little or no pay.
- Attitude is everything. You and your idea is competing against hundreds and thousands of others for attention.
- and finally, do you understand your investors standard evaluation model for determining what’s good and worth investment for them?
Is your expectation over stated?
Commercialising the Big Idea
Let the auditions begin!
Change is constant – today super-fueled by rapid technological advancement. Social tech that flattens the social landscape, facilitates revolutions and gives voice to billions of people – but, not all change is necessarily good.
About 4 years now ago I was up in the NT helping the very talent Kathy Burns produce a campaign about solutions to the negative impact of social media on remote indigenous communities – a problem most people think is mainly limited to high-tech city folk. Kids in the bush will “borrow” a car and drive for hours along desert tracks just to find a hill that gets just one bar of a phone signal and access Facebook. Credits for family food and power “borrowed” for internet access. Fights occurring between clans without the elders understanding what has happened! Sometimes payback can result in death!
We think it is just a “City” problem, it’s not – technology reaches and impacts all cultures.
The project had a major impact on the way I view the impact of technology – how it can both improve and destroy our social fabric. With every social change comes new ways of thinking, what is acceptable and non acceptable behavior, new problems and opportunities and what strategies, tactics and tips for managing.
Social Responsibility and the Power of Sport Based Networks
Australia is sport obsessed, the NRL network has over 8 million active followers of the game. Whether right or wrong our sports people play an ever-increasing influence – particularly positive male role models.
This week the Sharks launched the second part of our make bullying history initiative. At a high level it helps strategically reinforce the position as “more that just a football club” and at grass-roots level demonstrates the positive impact we can have on our community – both locally, the wider NRL and sport.
SHARKS MAKE BULLYING HISTORY INITIATIVE
At the core of all of this is the responsibility and result for actions – whether in real life or online. With education hopefully comes maturity of understanding and hopefully positive outcomes.
During the week the Sharks Valentine Holmes also launched a new “Hero App”
Where all this is heading, what is the next major transformation to is a bit too early to say but my money is on much more change to come 🙂